Jasen Arias

I’m Jasen. Husband, dad, business builder, and probably the guy most responsible for turning a simple golf weekend into a full-blown annual tradition.

I started the No Low T Invitational because somewhere along the way, weekends started getting quieter, safer, and honestly… kinda soft. What began as a few friends getting together to compete turned into a brotherhood built around golf, poker, kart racing, sporting clays, BBQ, bad decisions, and stories that somehow get louder every year.

Outside of NLT, I help lead Good Day Chocolate and Kimmie Candy, run Body By Highboy as a tribute to my grandfather and the old-school grit I grew up around, and built Go Big Formula to help small business owners stop playing small.

Most people who know me know I’m usually chasing some kind of project. Toy haulers, dirt bikes, old trucks, backyard builds, business ideas, or whatever sounds fun at the time.

At the center of everything is my family. My wife Christy and our boys, Piven and Kemper, are the reason behind all of it. The older I get, the more I realize life is really about building memories with good people and making sure nobody around you settles for low effort, low energy, or a small life.

That’s really what NLT is about.